Services
Strategy for companies that
have already built
the hard part.
Strategy for companies thathave already builtthe hard part.
You have the product. You have evidence it can work. Now you
need clarity around what is standing between the innovation
and commercial traction and what to do about it.
You have the product. You have evidence it can work. Now you need clarity around what is standing between the innovation and commercial traction and what to do about it.
Prime Time Sellers offers two ways to help, depending on how
deep you need to go.
Prime Time Sellers offers two ways to help, depending on how deep you need to go.
Cathy Henry
Founder, Prime Time Sellers
01 —
Where It Stalls
The symptoms aren't always the problem.
The symptoms aren't
always the problem.
“We're getting meetings, but they're not turning into deals.”
The issue could be buyer clarity, positioning, economics, workflow, sales process or something upstream entirely.
“The founder still has to sell everything.”
That may signal a sales-readiness issue, but it can also expose gaps in messaging, process or organizational readiness.
“Customers love the product, but growth is inconsistent.”
Strong product feedback doesn't necessarily mean the commercial foundation is ready to scale.
That's why Prime Time Sellers starts with
diagnosis rather than assumptions.
These aren't isolated sales problems. They're commercialization problems.
02 —
Healthcare Commercialization Readiness Audit
Find out what's actually holding commercialization back.
Find out what's actually holding commercialization back.
The Healthcare Commercialization Readiness Audit™ is a structured diagnostic for healthcare companies that know something isn't translating commercially but aren't certain where the breakdown is.
It identifies the strengths, gaps, blind spots and priorities affecting your path to market, then gives you strategic recommendations and practical resources for what to address next.
Best for
Companies preparing to commercialize, struggling to turn traction into repeatable growth or approaching an important commercial inflection point.
03 —
Fractional Commercialization Advisory
When identifying the gaps isn't enough, and you want help addressing them.
When identifying the gaps isn't enough, and you want help addressing them.
Some companies need more than recommendations. They need experienced commercial leadership alongside the team as priorities turn into decisions and decisions turn into action.
Prime Time Sellers works fractionally with select healthcare companies to help navigate commercialization strategy, positioning, buyer strategy, sales execution, partnerships and other commercial priorities as they evolve.
Best for
Founder-led and growing healthcare companies that need senior commercial expertise but aren't ready for or don't need a full-time commercial executive.
Engagements are customized based on the company's stage, priorities and needs.
04 —
Next Step
Not sure where to start?
Not sure
where to start?
Schedule a complimentary 30-minute strategy call. Tell me where commercialization feels stuck and we'll talk through where you are, what you're trying to accomplish and whether the Healthcare Commercialization Readiness Audit is the right next step.
If it isn't, I'll tell you that too.
If it isn't, I'll tell you that too.
Commercialization strategy for healthcare, biotech, med device and consumer health companies. Dallas, Texas.
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